Digital Marketing

Digital marketing, or advertising and promotion through the internet... Whatever name you give to the process of marketing your products or company online, it is an important and still highly significant matter in recent times.

It's not surprising when we consider that internet usage has doubled over the past decade, bringing about a qualitative leap that has affected how individuals buy products and interact with businesses.

So, what exactly is meant by the concept of digital marketing? And what are the fundamentals of digital marketing?

These are the questions we will answer in today's article

What is electronic marketing?

E-marketing, like any other marketing method, is a way to communicate and influence potential customers to encourage them to purchase a specific product or service. The only difference between electronic marketing and other types of marketing is that this process of communication and influence takes place via the Internet, and therefore electronic marketing has its own distinctive tools and strategies.

Digital Marketing Tools

Anything can be a tool of digital marketing, as anything you use for marketing online is essentially a digital marketing tool. In reality, many people are unaware of the multitude of tools available to them to begin the marketing process.

Here are some simple examples:

-Your website.

-Trademarks registered on your behalf (logos, icons, and abbreviated names of your brand).

-Digital video content.

-Images (infographics, product images, company images, etc.).

-Written content (blogs, e-books, product descriptions, user testimonials, etc.).

Products and tools available online (interactive content).-

-Your business pages on social media platforms.

Most digital marketing tools fall into one of these categories, but savvy marketers are constantly seeking new methods to reach their audience. Therefore, we find that 

marketing tools are in a constant state of evolution.

E-marketing strategies

In order to be a successful online marketer, you must have the tools and follow the appropriate strategies. Below is a collection of the most famous and common e-marketing strategies:

1-Pay-Per-Click (PPC)

Pay-Per-Click (PPC) is a widespread marketing strategy that encompasses any type of marketing where advertisers pay a fee each time a user clicks on a specific ad. Examples include Google AdWords and Facebook ads.

2-Paid Search Advertising

Search engines such as Google, Yahoo, or Bing allow you to run text ads on their search engine results pages (SERPs) in exchange for a monetary amount. Marketing through paid search advertising is one of the best ways to target potential customers who are searching for products and services similar to what your company offers.

3-Paid Advertising on Social Media Platforms

Most social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest allow you to add advertisements to their sites for a certain fee. This method is a fantastic way to build awareness with an audience that may not know much about your company or product.

4-Search Engine Optimization (SEO)

If you prefer not to pay for your appearance in search engine results pages, you can utilize search engine optimization (SEO) strategies and techniques to ensure your website or blog pages rank highly in search engine results organically, without paying. You won't need to pay for each click on your website, but you'll need to optimize, strengthen, and refine your site content, which may take longer than paid marketing but can yield similar or even better results.

5-Free Marketing on Social Media Platform

Similar to search engine optimization, marketing on social media platforms is also a free and organic method where you use platforms like Facebook and Twitter to market your business. While this method may take longer than paid advertising, it will yield satisfactory results in the long run and at a lower cost.

6-Conversion Rate Optimization (CRO)

CRO, or Conversion Rate Optimization, refers to the science or art of improving the user experience on a website. Businesses and companies often use CRO strategies to obtain greater conversions from their web traffic. In other words, they aim, through specific plans, to prompt website visitors to take certain actions, such as purchasing a product or service, signing up on the site, or contacting the company, among others.

7-Content Marketing

Content marketing is a broad term that encompasses many marketing strategies. It involves any efforts that utilize content such as blogs, eBooks, and videos to build brand awareness and acquire more customers and clients.

8-Native Advertising

Have you ever read an article to the end and found a set of suggested articles related to the topic you're reading about? That's precisely what native advertising is. It mostly falls under content marketing as it uses content to gain more clicks or increase web traffic to a specific site.

9-Email Marketing

Email marketing is one of the oldest forms of digital marketing and still proves to be effective today. Email marketers often use email to promote special deals, important content, or to announce specific events.

10-Affiliate Marketing

Affiliate marketing simply means paying another party (individual or company) to promote your products and services on their own website.

 

As you can see, there are many digital marketing strategies and methods that a company or business can utilize. This often leads many business owners to seek the assistance of specialized advertising companies to handle the entire digital marketing process or to create a dedicated marketing department within their own company.

In the end, digital marketing has proven to be a major revolution in the world of marketing and has shown to be more effective than traditional marketing methods. Therefore, it's no wonder that many seek to learn more about it, expand upon it, and use it to promote their products and services.